Behind the Wheel at Chrysler: The Iacocca Legacy

Behind the Wheel at Chrysler: The Iacocca Legacy

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.

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  • Format: Paperback

  • ISBN-13/EAN: 9780156004749

  • ISBN-10: 0156004747

  • Pages: 368

  • Price: $26.95

  • Publication Date: 10/17/1996

Available Resources

Related Categories

  • Format: Paperback

  • ISBN-13/EAN: 9780156004749

  • ISBN-10: 0156004747

  • Pages: 368

  • Price: $26.95

  • Publication Date: 10/17/1996

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