Guerrilla Advertising

Guerrilla Advertising

By:  Jay Conrad Levinson

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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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  • Format: eBook

  • ISBN-13/EAN: 9780547347752

  • ISBN-10: 0547347758

  • Pages: 304

  • Price: $9.99

  • Publication Date: 06/08/1994

J
Author

Jay Conrad Levinson

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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Available Resources

Related Categories

  • Format: eBook

  • ISBN-13/EAN: 9780547347752

  • ISBN-10: 0547347758

  • Pages: 304

  • Price: $9.99

  • Publication Date: 06/08/1994

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